Hoardings are the large advertising boards erected on top of buildings or road sides, which can prominently feature printed graphics and designs. While these panels can be hosting with vinyl or flex, they’re hugely effective as the basis for an outdoor advertising campaign.
There is being a bit of confusion over the British vs American definitions of what hoardings advertising are. In the US, hoardings can refer to roadside advertisement panels – such as billboards – which can make things a little confusing. In the UK, hoardings mainly refer to the protective panels that protect the public from construction sites, but in India Hoardings refer to Large Advertising display boards .These are a legal requirement, and so any construction site in a public place will have a set of these – making for plentiful advertising opportunities!
Hoarding Definition :A very large sign in a public place on which advertisements are shown: advertising hoardings, A number of buildings have been demolished, with hoardings put up around the empty spaces.