CTV Advertising or better known as Connected TV Advertising will allow brands to reach the right audience by placing ads on various Smart TVs and TVs connected to various OTT devices such as Amazon Fire TV Stick, Chromecast With Google TV, Apple TV, and more. CTV Advertising will be displayed on a full screen for a minimum duration of 10 seconds.
Banner Ads are displayed as rectangular image advertisements with various placements like Frames Ads, Stubs Ads, and In-stream Ads. Frames Ads are placed on the homepage and will have brand creative, brand logo, brand name, campaign title, headline, and a call to action button that will redirect to a landing page. Stubs Ads are displayed in a text format banner ad and placed below the video content of the platform and will have a brand logo, brand name, campaign title, headline, and a call to action button that will redirect to a landing page. In-Stream Ads will be displayed between the video content for a minimum of 6 seconds to a maximum of 10 seconds as a static image ad along with the text banner and a call to action button which will be redirected to the brand landing page.
Video Ads are displayed as both pre-roll video ads and mid-roll video ads on both the app and website. Pre-roll Video Ads are promotional videos that appear before the selected content is played. Mid-roll Video Ads are promotional videos that run in between the content while it is being played. Pre-roll Ads run for 6 secs to 10-seconds, whereas, Mid-roll Ads run for 10 secs to 180 secs. These ads are unskippable for up to 55 seconds.